Typically, the genre of scientific blogging is preceded either by scientific publications, or scientific texts/textbooks. This genre takes up these genres by extracting the key points and principles presented, and attempts to translate them so that they are more accessible and easier taken up by people without a hardcore scientific background. This genre uses preceding genres for their content, and rely on the author to effectively use analogy to convert the material. Overall, the technical nature of the scientific writing is reflected in this genre, as the scientific content, and at times, depth of explanation, is considerable. Also, just as scientific writings are meant to share findings with a broader community, this goal is shared by the genre of scientific blogging.
Genres that follow are usually end-user thought and interactions with others in the forms of conversations. The genre allows individuals the resources to turn around and explain the concepts in similar ways to others, which is particularly effective for people in teaching disciplines. Teachers/tutors/instructors can use the genre as a more accessible point of entry for their students/pupils, taking up the genre and generating discussions and other genres of communication. The desired uptake of the genre is for the users to reach a level of understanding about a topic that they may not have had a stable understanding of, allowing them a fundamental understanding of the science going on. Alternatively, the genre also seeks to extend new perspectives to users, to allow them a new frame of reference or way of looking at a certain phenomenon. Ultimately, the goal is to explain in such a way that the users of the genre can turn around and explain it to someone else in simple terms that both understand.
The desired uptake is reflected in the way the information is presented, through use of simpler analogies, where the hope is that a simple/fundamental understanding of the science at play is achieved by the reader.
